Communication and Continuing Indaba
There are three main, but varied, needs for communication in Continuing Indaba; communicating vision, journey and mission.
In order for a convenor, or leader, and the design team to generate buy-in and excitement about a community, or communities, engaging in an Indaba, they need to communicate the vision. This needs a small scale targeted communication strategy. For example, a Diocese planning to engage in an Indaba might communicate the vision in these ways.
- The bishop sharing the vision at synod or convention.
- An article on the diocesan webpage.
- An article in the diocesan newsletter or resources distributed for parish newsletters.
- A Tweet from the diocesan office and a post on Facebook.
There are resources on the Continuing Indaba website www.continuingindaba.org which will be of assistance in sharing your vision.
This is both the easiest and the hardest part of Continuing Indaba to communicate. Easy because there are visits and encounters, actual events, to report. Hard because there is a fragility about an Indaba journey where relationships are built, so that difficult conversations can happen. It is sometimes hard to capture and communicate this as it happens, but also communicating a work in progress can be destructive – you don’t share a cake until it is finished baking! Establishing communication norms at the beginning of the process is important, such as checking with each other if it is acceptable to make photographs public on social media and reflecting on one’s own experience, rather than another’s. These will vary from journey to journey.
For example a Diocese communicating the journey might provide:
- updated news on the diocesan website, including
- reflections from participants
- video or audio interviews with Convenor, participants or facilitator
- reports of encounters
- resources distributed for parish newsletters / pew sheets
- tweets from those engaged on the journey with a specific hash tag
- a page on Facebook
- a photo sharing website (such as flikr or picasa) page for all involved to share photographs along the way
- events for those on the journey to share
- press releases and communication with local media (newspapers, TV, radio).
The purpose of Continuing Indaba is that we become more effective in God’s mission. There is therefore a great imperative to share, both locally and globally, the fruit of your Continuing Indaba journey.
There are numerous styles for communication and they differ from context to context. If you are engaging in an international or cross cultural Indaba you will need to be in communication across contexts to make sure it is relevant for your context without being problematic in theirs. All communication needs to:
- be engaged and engaging
- be accessible
- be in the relevant languages
- contain an explanation of the Continuing Indaba journey (adapt wording and names of process as necessary for your context)
You will find further Continuing Indaba communication resources at www.continuingindaba.org/resources